Tuesday, December 31, 2019

Tribal Court Authority Research Paper - 1337 Words

Tribal Court Authority: Alcohol and Drug Regulations Alaska faces a variety of different problems. One of the main concerns of Alaskans is the abuse of drugs and alcohol (Alcohol and Drug Abuse). Abusing these substances causes a lot of wrongdoing in communities and creates obstacles that dramatically affect the people of Alaska, especially in rural areas. Tribal courts across the state attempt to resolve these problems by establishing an array of different rules and regulations to help protect the Alaskan people. Without community support- change is not ensured (Tanana Chiefs 95). According to the National Alcoholism Center, Alaska has one of the highest alcohol consumption rates in the nation as well an enormous rate for binge†¦show more content†¦Another report attributed to drug and alcohol abuse shows that the sexual abuse of children is approximately 6 times the national average (STAR). Abusing alcohol also opens the door to unresolved pain, anger, and grief; that leads to bad decisions, such as suicide (Hopkins 3). Another considerable factor of this problem is the influence these substances have on children. Alcoholism in the home is an extremely hard issue to cope with as a child. Domestic violence, which is often worsened by alcohol abuse, causes a lot of mental issues that affect children permanently. Many kids do not have a stable home and are forced to see their parents and loved ones struggle with drinking (Hopkins 7). Suffering through the effects of drugs and alcohol also make education a challenge. Children often times stay home from school or are inattentive during class due to lack of sleep from late-night parties or rowdiness at home.This makes it almost impossible to succeed later in life and lets the problem continue onto the next generation. Bootlegging is a major concern in rural Alaska as most of these substances come from outside of the villages. A bottle of alcohol legally purchased for less than $10 in a city liquor store can be sold in a dry village for $150 to $300 per bottle. Because of this, bills go unpaid and children go uncared for (Hopkins 5). All of these are widely known problems across the state. Tribes across Alaska have been granted with inherent sovereignty;Show MoreRelatedstudent1399 Words   |  6 Pagesbeing persuaded into doing things that it believes is the correct thing to do in its eyes. Such act of moral deterioration is the increase in denial of the necessity and relevance of marriage. Today’s society believes that marriage is only a piece of paper, a private agreement between partners, which doesn’t define the bond that they have established between themselves. When in fact marriage is an institution of divine origin, and is governed by the rules of God. Marriage holds a significant relevanceRead MoreHonour Killing in Pakistan19346 Words   |  78 PagesLegal and Religious Perspectives An Analytical Study of Honour killings Abuse and Disconnecting Islam from This Ancient Brutal Tradition Author MUHAMMAD ZIA ULLAH MASTER THESIS SUBMITTED, 27-05-2010 Malmà ¶ University Malmà ¶, Sweden Abstract This research sets out to examine the main excuses, often mentioned in connection to the so-called â€Å"honour killings† in Pakistan. In this way, the aim is to discuss the idea of â€Å"honour killings† by looking at trends and patterns in this kind of homicides in PakistanRead MoreHistorical Injustice Against Indigenous People And Forest Dwellers Of Indi Success Or Failure6577 Words   |  27 PagesHistorical Injustice against indigenous people and forest dwellers of India: Success or Failure Research Scholar Ph.D. Supervisor Amisha Jain Dr Rama Sharma Noida International University HOD, The School of Legal Studies ajain@lawyer.com Research, Noida International University Abstract The preamble of The Scheduled Tribes and Other Traditional Forest Dwellers (Recognition of Forest Rights) Act, 2006 (hereinafter referred to as the Forest Rights Act or FRA) states that the ActRead MoreIndian Self Determination And Education Assistance Act Of 19751476 Words   |  6 PagesIndian Self-Determination and Education Assistance Act of 1975 The Self Determination era is defined as the revolution of perception, recognition, and assistance by the Federal Government towards the Tribal Community. This Era recognized that Native Americans ability to govern themselves and that the Federal Government should provide assistance through funding various programs such as education, reservation development, and cultural renewal(Castile 1998). Along with the financial support was anRead MoreThe Modern Kingdom of Saudi Arabia Essay3146 Words   |  13 Pagesadministration of Saudi. The main purpose here is to shed light on the administrative structure of the Saudi state. The discussion will focus on how the concept of the state has evolved since 1932 until now, how the ruling regime tried to move Saudi from tribal system to modern state system. Besides that, the discussion will focus on the effort of the royal family to encourage people to take over some administrative responsibilities. The Political System of the State Saudi is an Arab Islamic country andRead MoreNative American Graves Protection And Repatriation Act2852 Words   |  12 Pagesgained recognition again. This essay will answer what federal recognition, the termination process, and Native American Graves Protection and Restoration Act is, and apply them to the Federated Indians of Graton Rancheria. Methodology To complete the paper I will be researching and presenting, secondary data will be reviewed initially through the university library using a range of information sources such as the JSTOR system, ProQuest, academic and commercial abstracts, bibliographic databases, andRead MoreThe Political Issues Of The Indian Removal Act Of 18301154 Words   |  5 Pagesstay in effect until the end of the Second Seminole War in 1842. Native Americans’ feelings toward the United States government have changed from one of annoyance to disgust since being taken advantage of during the Indian Removal Act. In this research paper I will illuminate the political issues involved with the Indian Removal Act by examining whether Jackson’s decision to move forward with the Act was constitutional, defining the reasons behind establishing the Act, and explaining how it negativelyRead MoreAmerican Indians And Alaskan Natives1982 Words   |  8 Pagesin courts to mean that healthcare and services were in a sense prepaid by AI/AN tribes and 400 million acres of land. The misconception of â€Å"free healthcare† and a conservative political disdain from so called entitlement programs have also led to misconceptions regarding the federal government’s responsibility to provide health care and services to AI/ANs. Rhoades (2000) has argued that tribal sovereignty is the overarching principle guiding Indian health care on a daily basis.1 This paper willRead MorePolice Administration And Protecting The Community2796 Words   |  12 PagesAbstract: a paper on police administration and protecting the community against acts of terrorism. Discussion on how police administration is used in protecting the community by keeping them safe against potential terrorist actions. It will go into depth about combating terrorism and responding to terrorism reporting. Combating terrorism programs such as SLATT, Anti-Terrorism Advisory Council (ATAC) training initiatives, and COPS grants will be examined. _____________________________________________________________________________Read MoreLaw Enforcement in the 21st Century15936 Words   |  64 PagesDelicate Balance: Crime Control versus Due Process The Levels of Law Enforcement Municipal Agencies County Agencies State Agencies Federal Agencies Department of Justice Department of Homeland Security Department of the Treasury U.S. Postal Service Tribal Agencies Chapter Objectives ââ€"  Describe the concept of linkage blindness and its importance in the criminal justice system. ââ€"  Understand the police role in maintaining social control. ââ€"  Explain why discretion is a necessary aspect of policing. ââ€"  Explain

Monday, December 23, 2019

Cdna Cloning And Sequence Analysis Essay - 1116 Words

3. Results 3.1 cDNA cloning and sequence analysis In this study, we cloned the rabbit NMU, NUM-R1 and NMU-R2 cDNA fragments using RT-PCR. Specific fragments were amplified and target gene fragment length was 443, 366 and 203 bp, respectively (Fig.1 A, B and C), consistent with the expected size of the fragment, and clear bands. These fragments were confirmed by sequencing, and the NMU, NMU-R1 and NMU-R2 sequences were submitted to GenBank (GenBank IDs: KP276160.1, KM-236787.1 and KM-236788.1). NCBI database map views program analysis showed that The rabbit NMU, NMU-R1 and NMU-R2 gene were located at chromosome 2, 3 and 1 respectively. The sequence analysis showed that rabbit NMU gene exhibited an open reading frame (ORF) of 564 nucleotides encoding 188 amino acids residues, while NMU-R1 gene included 360 nucleotides encoding 120 amino acids residues, and NMU-R2 gene included 288 nucleotides encoding 96 amino acids residues. The rabbit NMU, NMU-R1 and NMU-R2 genes sequences were 84%, 84% and 87% identical to those of the corresponding human homologues, respectively. The homology of the nucleotide and amino acid sequences are compared in Table (2, 3 and 4). Multiple alignment analysis of the amino acid sequences indicated that the rabbit NMU, NMU-R1 and NMU-R2 were relatively conserved in human, mouse, cow, pig, rat and sheep (Fig. 2, 3 and 4). Phylogenetic analysis revealed that the NMU coding sequences are highly conserved between the related species (Fig. 5). PhylogeneticShow MoreRelatedBiological Molecules Like Nucleic Acids And Polysachharides2245 Words   |  9 Pagesstates. To know the human genome, itâ€⠄¢s really need to understand the proteome of humans. It has been concluded that from the point of view of therapeutics that the targets for major drugs are proteins instead of nucleic acids (Verrills, 2006). Protein analysis identifies changes like its expressions, protein-protein interactions, post-translational modifications and sub-cellular distribution. Nowadays many different molecular techniques are being used as tools to discover and determine different biologicalRead MoreApple Scar Skin Viroid Case Study1156 Words   |  5 Pagesimprove the LAMP selectivity and promote its diagnostic use in detecting ASSVd in plants. ASSVd LAMP was accelerated by the use of loop primers and highly sensitive with a detection limit of 103 copies of ASSVd cDNA per reaction within 30 min. The real-time LAMP and melting curve analysis could differentiate between the true-positive LAMP amplicons and false-positive non-specific primer amplification products. The optimized RT-LAMP was then followe d by the addition of AuNP:polyA10-ASSVd LAMP barcodesRead MoreSugarcane ( Saccharum Spp )1158 Words   |  5 Pages2008; Gui et al. 2011), and woody plants (Allina et al. 1998; Hu et al. 1998; Harding et al. 2002) but in sugarcane it has not been cloned and charaterised till now. Therefore in this present study, we have attempted and cloned the partial coding sequences of 4CL from EC11010, the energy cane and characterized to understand the regulatory reactions of lignin biosynthesis pathway in sugarcane which ultimately can be used for delignification of sugarcane biomass and its improved utilization for ethanolRead MoreBased on the Plant Biology Journal entitled â€Å"Gene discovery in the wood-forming tissues of poplar:900 Words   |  4 PagesBased on the Plant Biology Journal entitled â€Å"Gene discovery in the wood-forming tissues of poplar: Analysis of 5,692 expressed sequence tags†, by Sterky et al., 1998, expressed sequence tags (EST) database was prepared with s pecific procedure. First of all, EST can be defined as a short fragments sequence, range from 100 bp- 1000 bp. It derived from a c DNA clone which represents the expressed genes sequence. Usually, ESTs are used to identify the full length genes and serves as a target for mapping withRead MoreA Research Study On Cultured And Handled At 20. C Using Standard Methods ( Brenner ) Essay1268 Words   |  6 Pagesinterference RNAi depletion of cdc-25.2 in mutants of E3 ubiquitin-ligase complex genes was performed by the soaking RNAi method as previously described (Lee et al., 2016). The cdc-25.2 dsRNA was prepared by in vitro transcription using a cdc-25.2 cDNA clone, yk472b2, as the DNA template. Worms synchronized at the first larval (L1) stage were soaked into the dsRNA solution and incubated for 48 h at 20  °C. Then, the soaked animals were transferred to OP50-seeded NGM plates and allowed to grow untilRead MoreThe Viological Structure Of G-Protein Coupled Receptorss1463 Words   |  6 Pageseffectors (Lefkowitz, 2007). EXPERIMENT 2: Cloning of the gene and cDNA for mammalian ÃŽ ²-adrenergic receptor and homology with rhodopsin (Dixon RA, et al., 1986) Overview of the Experiment The ligand binding technique mentioned in experiment 1 was also used to tag and isolate receptor molecules through various stages of purification. After successfully purifying ÃŽ ²AR in solubilised form using digitonin (Lefkowitz, 2007), it was then used to clone ÃŽ ²2AR cDNA from hamsters. Methodology Constructing degenerateRead MoreExpressed Sequence Tags (ESTs) versus Serial Analysis of Gene Expression800 Words   |  4 PagesExpressed Sequence Tags (ESTs) versus Serial Analysis of Gene Expression (SAGE) INTRODUCTION Expressed sequence tag or also known as EST are 200 to 800 unedited nucleotide bases in length, and randomly selected single pass sequence reads which are derived from the cDNA libraries while serial analysis of gene expression or SAGE have more shorter sequence tags with only 10 to 20 base pairs. But even it is short it still have enough information to uniquely identify a transcript, especially if it isRead MoreNucleic Acid Measurements1302 Words   |  6 Pagessulfate reduction – nirS (nitrate reductase) nitrate reduction Wednesday, July 24, 2013 16S rRNA gene probes †¢ Oligonucleotide primers for PCR Target region cDNA 16S rDNA clone library †¢ Oligonucleotide probes complementary to 16S rRNA molecule – no need for PCR because many copies in cells Wednesday, July 24, 2013 cDNA RNA ribosome Secondary Structure: 16S rRNA Different locations on the 16S rRNA molecule offer identity at different phylogenetic levels †¢Domain EU338 †¢PhylumRead MoreThe Structural Domains And Mechanism Of Action Of Ribozymes1686 Words   |  7 Pagesconsist of a catalytic domain and a substrate binding domain. (Ebrahimian, 2015) The substrate binding domain has a specific sequence antisense to the target mRNA. This sequence recognizes and hybridizes specifically to its substrate. (Missailidis, 2008). Alteration of the substrate binding domain can be done so that the substrate specifically cleaves any mRNA sequence. The RNA catalytic domain cleaves the substrate at a target site recognized by the ribozyme (Glick Pasternak, 2003). The resultantRead MoreBiology Essay3361 Words   |  14 PagesSkill: Factual Recall 4) The production of multiple identical copies of gene-sized pieces of DNA defines A) gene cloning. B) plasmid transformation. C) clonal selection. D) tissue culturing. E) plasmolysis. Answer: A Topic: 12.1 Skill: Factual Recall 5) In the process of human gene cloning using recombinant plasmids, the bacterial plasmid A) functions as a vector. B) is the source of the gene

Saturday, December 14, 2019

Career Plan Free Essays

All my life, I have always enjoyed helping people to the best of my ability. I graduated high school with the intent to further my career in the Health Care field. I am currently attending Westwood College to become a Medical Assistant. We will write a custom essay sample on Career Plan or any similar topic only for you Order Now I have decided to become a medical assistant because it’s a career where I’m helping other people, doing clinical work, and it’s also a career that’s growing. Medical assistants assist nurses and physicians with a variety of administrative and medical tasks. Most MAs work in doctor’s office and hospitals. They help with a variety of tasks including checking-in patients, taking vital signs, gives shots, filling medical charts, and insurance billing and coding. Their hours average to 40 per week, Monday through Friday. Some schools offer a one-year certificate or complete a two-year associate’s degree from an accredited school. After completing that, you may sign up to take the certification exam to become a Certified Medical Assistant. I have a variety of skills I will use in my career. I am very responsible, trustworthy, sincere, multi-tasker, understanding, patient, motivated, and great with working with others. My skills will greatly impact my career choice because I’ll put all my skills into action on the job. In my research, Medical Assistants have analytical, detailed orientated and technical skills. Further, a medical assistant is often the first and last person a patient interacts with during a visit to a physician’s office. Therefore, a medical assistant helps ease the feeling of vulnerability a patient may experience during their visit. In class, we did a personality trait test, Myers Briggs Type Indicator, and the results I got nailed my personality on the dot. Introversion means we basically stay to ourselves have few friends. Sensing means we are focused on the present, rather than the future. Feeling means we care about one another’s feelings. Perceiving means we keep our options open. The characteristics that will be helpful to my career choice is that I’m aware of my environment, hands-on learner, great listeners, and loyal to values and beliefs. Long Term Goal * Working in a hospital, Monday – Friday 9am-5pm assisting patients Mid-Term Goals * Getting a reliable transportation * Try not to be as stressed out Short Term Goals * Finishing school to become a medical assistant. Getting a better paying job to help finish school I plan to find a job by the end of August 2013, to help continue paying for school. I have 16 more months until I become a medical assistant. Doing this career plan, I’ve learned about my goals, education, and personality. I learned that I have the personality and commitment to become a m edical assistant, and also further my career. I’m lacking a few skills, but that’s where training comes in. When I took the personality trait test, Myers Briggs Type Indicator, it described my personality well, and agreed that the most suitable job would be in the medical field. How to cite Career Plan, Papers Career Plan Free Essays Career Plan Reflection Paper My Strengths results were coping with pressure, strategic, ideation, maximizer, individualization, and intellection. Strategic means I am especially talented in the strategic theme and create alternative ways to proceed. Faced with any given scenario, I can quickly spot the relevant patterns and issues. We will write a custom essay sample on Career Plan or any similar topic only for you Order Now I will definitely look forward in obtaining and utilizing these resources now and as my career goals changes in the future. The future is looking brighter for me; I now know it is important to develop a career plan that will provide financial support and personal fulfilment over the course of my professional life. At the end of my career, I want to be recognized as a positive team leader who can bring the best essay writer for hire out of her subordinates and help increase profits for the company. I believe it can be achieved through people I meet and my environment. Another Problem is self-motivation it is hard for me to find the energy and motive to do something although I know finding that drive or that push would lead to great results it’s that process of applying it through the steps. The solution would be to have better brainstorming ideals and improved self-motivation. And then set a goal so that I can generate ideals for what I’m trying to accomplish and that ties into my first problem stated when it comes to the filtering ideals and not going through the process you tend to not filter out. One of my listed above is fear of failure. I think when it comes to education and failure that can present a big problem, an attempt to impose expectations on us in a way that is difficult. Three strengths I have that are related to plant manager are, problem-solving skills, patience, and physical stamina. Having these three strengths I believe it will help me achieve my goals of becoming a plant manager. How to cite Career Plan, Papers Career Plan Free Essays There is many times where we reflect on our own strengths and weaknesses and what would be beneficial for our career path. We often don’t know where to start, and what type of questions to ask ourselves about which path would be the best fit for us. Understanding our career profiler, competencies, and work culture preferences can help give us insight in what direction would be the best bet. We will write a custom essay sample on Career Plan or any similar topic only for you Order Now The results of my career profiler were pretty interesting. My career matches was definitely not something I was expecting to see. Based on my answers, my best career matches would be a counselor, social worker, and other community and social service specialists, teacher and / or instructor, and preschool, primary, secondary, and special education school teachers. I definitely would consider being a social service specialists or a preschool teacher. I actually saw myself in the Healthcare career path as a nurse at one point or some type of employee in the healthcare industry. The competencies activities have revealed my strengths are in cooperating as the highest, adapting to change and adhering to vales as the second highest, and coping with pressure, following instructions and networking as the lowest. I agree with my strength in being cooperative considering I enjoy working with others toward a common goal. I definitely think being a teacher would best fit my cooperating strength. I actually disagree with the following instructions and networking as my lowest strengths. I may not like always being told what to do, but I will end up following instructions. I disagree with networking being one of my lowest. I enjoy meeting new people and creating new relationships with everyone that I meet. Possible employers that fit my provided competencies would be Hawaii Pacific Health, APS Healthcare, United Health Group and Kaiser Permanente. The work culture preference activity has determined that my ideal work environment would be high powered, well resourced, and ethical. One type of job that aligns my work culture preference that is high powered would be an energy engineer or a businesswoman. After completing the career profiler, competencies and work culture preferences, it definitely got me down to thinking about what type of career would be in my best interest. I am still completely unsure about what career path to take. But I definitely am considering being a social worker or a preschool teacher at this point. I guess I just have to take it day by day and really find out more about myself. Only then will I find the right career path for me. How to cite Career Plan, Papers

Friday, December 6, 2019

Decathlon Strategy free essay sample

Thus, one of its activities is the creation of range of specialized clothing and sportswear as well as sport equipment. So, by marketing its own brands ‘Passion’ Decathlon is diversifying its business as a distributor with the business as a manufacturer of sports products. Examples of those ‘Passion’ brands are Quechua, dedicated to mountain sports, and Tribord for water sports. However, competition in this sector has increased in recent years with the expansion of the supply of sports goods in hypermarkets, which are indirect but important competitors. Concentration of direct competitors such as Intersport, Go Sport or Twinner also plays an important role in this environment. In a market increasingly competitive, attention should be paid to the strategy that Decathlon has put in place in its sector in order to sustain its position. Thus, we will study as a first part the competitive environment of Decathlon. In a second time we will analyze the strategy of the famous French brand, and finally we will focus on the strategic fit. 1. Competitive environment . 1. Pestel †¢ Political factors: Creation of sport structure by local authorities †¢ Economical factors: France is the biggest European market, with 9. 1 billion of euros in 2009 (according to the National French Sport Federation) 78% of the market share is hold by large-scale specialized retailers Lot of sporting goods retailers, which increase competition Hypermarkets are also very interested by the sport sector Growth of second-hand market Producer-dealer are growing in the competition †¢ Social factors: Mass men phenomenon of sport activities: 84% of French over 15 years old practiced a sportive activity in 2010, 10 million were members of sport club and 5 million took part in a sport event Growth of spare time and of purchase power since 2 decades Positive image of sport: health, wellness Recent inflation lead to a reduction of leisure budget Reduction of sports activity with the age †¢ Technological factors: New technologies lead to new activities, or renewal of old one (roller skate have been replaced by rollerblade) ICTs let the development of online sales in sport sector Fast obsolescence in some sports (snow sports for example) †¢ Environmental factors: Outdoor sport is seen as a leisure in harmony with nature †¢ Legal factors: French law restrict the opening of new department store 1. 2. Porter five forces †¢ Rivalry among competitors: Two types of actors are present in the market: large-scale retailers (supermarket chains, department stores) and specialized retailers. In the specialized distribution, we can distinguish: the suburban store and the city center and local shops. Indeed, the current trend shows that the sport is growing urban, getting closer to fashion. Thus, parkas and sneakers are no longer reserved exclusively for sports; they invade the streets and offices. For example, Intersport, a direct competitor of Decathlon, has completed its network of supermarkets with Sport Expert (small local sports shops), Intersport Montagne (in ski resort) and La Halle aux sports (discount local shops). We can also notice that hypermarkets are very interested by the sport sector, and many of them are dedicating a part of their store to the sport goods. The last actor of the market is less important, but must be considered: Some independent shops are specialized in one sport (e. g. cycle shop). Finally, there are numerous distribution channels: shops, mail order, e-commerce, sales at the factory The diversity of actors explains the intensity of competition in the sector. The sector is growing (6%) but this growth is highly variable from one product to another and market share can change quite fast. Competition is particularly important because the market is saturated. †¢ Threats of new entrants and entry barriers: Actual sporting goods retailers are occupying the whole market in term of product offer and price range (low-end to high-end). The actual retailers seem to have locked their area of activity. Therefore, enter the sector involves significant barriers to overcome. Clear barriers: Differentiation is very difficult Require a large capital to have a chance to get in the market Necessary expertise in the sport field Need to be part of a network of manufacturers/distributors In conclusion, the threat of new entrants is very low, considering the important barriers a potential new entrant has to face †¢ Bargaining power of suppliers: As the distributor of its own brand and of international brands products, Decathlon faces two types of providers: Its own subcontractors Manufacturers of sports brands such as Nike, Adidas, Salomon or Reebok The relationship between Decathlon and its subcontractors is based on a strong partnership. On the one hand, the company provides a vital outlet for little French suppliers. On the other hand, the group selects subcontractors who are geographically close and asks them to provide quality exclusive products. Thus, the group is able to deal with this part of suppliers. In contrast, the relationship between sporting goods multinationals and Decathlon are strained. The big brands (Nike, Salomon, and Adidas) have a strong pressure on the place of their articles in the stores. They are complaining that the private label is too much present on the side of their articles. Moreover, the bargaining power is on the side of the major manufacturers and they refuse to be less important than the store’s brand. This choice is very effective in time of crisis, but when the consumer wants a product that also conveys values, it weakens. Threat of substitutes: To evaluate the pressure of substitutes, the question arises about the use of a sports article. On one side, the sports article is related to a sport. In this case, the risk of substitution can come from a change in these activities: they may become less important (in favor of other activities) or a new practice requiring little technical equipment can emerge. On the other hand, if wearing sports clothing is fashionable, clothing habits can take over sport use of the clothe (e. g. streetwear). Therefore, the distributors of sport goods find themselves in competition with retailers of clothing. †¢ Bargaining power of buyers: The bargaining power of customers is important. Indeed, the transfer costs from one distributor to another are small. The major brands are available in all stores of competitors of Decathlon. Moreover, the market of sports equipment especially the sportswear and the shoes are increasingly depending on fashion and seasons: for example, rollerblading have exploded in recent years, but when this market will become mature, a new sport may arise. Consumers are becoming more demanding and less loyal. 1. 3. Strategic group Group A: These are the market leaders offering a wide range of equipment and products of high technology. In addition, these industry leaders are present in clothing, footwear and sport equipment. This strategic group includes brands extremely specialized, whose products are very technical. These companies, for example Eider or Columbia, are positioning themselves in the market of outdoor goods. Group C: Decathlon is itself a strategic group, as it is the only sport equipment distributor to offer its own brands. Decathlons sports products are very broad and also very technical compared to the one of Go Sport and Courir for example. Group D: Here we find ‘riding’ brands, such as Quicksilver and Rip Curl. They position themselves on a particular niche: large variety of fashionable products but no particular technical advantage. Group E: This strategic group includes most sportswear brands like Reebok, Puma (the followers of the market leaders). These companies can be defined by a multi-sports offer (shoes, clothes ) but the products are less technical. 1. 4. Key factors of success †¢ Management knowledge Setting-up: To be able to enter this sector, companies must have a very important capacity to invest, because the costs are very high. An international presence is an advantage in a market without borders. Distribution channels: It is vital to diversify the distribution channels, with the importance of the presence on Internet and in Business to Business. Marketing knowledge Communication policy: Creating brand image through advertising campaigns and sponsoring. Services: The quality of the services is very important to create customer loyalty. Thus, reception, advising, after-sale service and equipment hire are part of the key factors of success. †¢ Production knowledge The range: A large and diversified range, for all consumers with a price range adapted, or a small but very specialized range, aiming very regular user who will pay the price for very high quality.